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Top store picks: Autumn/Winter Season 2015

In this post we´re going to look into the latest womens, mens (for him) and kids trends across some of our most popular stores including faux fur´s revival, tonal palettes, big accessories and Scandanavian chic.

Texture is big news this season.

In a win for warmth, the fashion industry has reignited its love affair with faux fur. Be it Stella McCartney’s fluffy snow queens or Michael Kors’ shaggier take on the trend, the message from the autumn/winter 2015 shows was clear, staying cosy is the new chic. For newcomers to the look, accessories like the stole-cum-scarf are a great way to snuggle up without overdoing it. Wear it draped around the neck over a classic overcoat, then complete with a waist-cinching belt for a subtle nod to this season’s retro look.Try out the trend highlighted in the M&S Collection.

The Look

The current look in womenswear that you should be aiming for is sleek and elegant in order to master the art of sophistication with Autumn/Winter Season´s (AW15’s) refined aesthetic. Think luxury fabrics, contemporary silhouettes and a tonal palette for a relaxed yet beautifully polished look. Get inspiration from Stradivarius (Zara´s little sister) with fashion just in, look books, blogs and loves.

Fashion’s nostalgic mood continues into AW15, only this time with a modern spin. From romantic Victoriana to Sixties chic, designers have blurred the lines of old and new. The result? Effortless femininity. Discover the House of Fraser AW15 Collection and current offers.

When shopping for him (and styling): The current look in Menswear that you should be aiming for him is formal yet casual. Using premium fabrics, refined silhouettes and texture define the AW15 menswear collections across our stores. Lines blur between formal and casual and tactile textiles are key, adding richness to classic men’s pieces. We recommend Topman as one of our top picks

Autumn colour for him

In the world of menswear, classic colours are king. But sometimes old favourites become a little too familiar. Give traditional tones a new lease of life and kick-start the autumn colour combos with switching up the season’s key shades. For example, pick garments in shades from the same colour family, just like paint swatches when decorating, to create an overall tone-on-tone ensemble.

Jewellery: Go big or go home

If there was a phrase that could sum up all of Autumn Winter 2015’s jewellery trends in one, it’d be ‘Go big or go home’. Whether you opt for ladylike pearls, tribal splashes of colour, or sophisticated geometric shapes, do it via chunky statement necklaces, huge chandelier earrings and bulky cuffs. Take a look at the rundown of JOY´s favourite pieces.

Kids: Nordic Bloom

Finally, after finding your own style or that special something for him/her in the AW15 collections, don´t forget the kids! A favourite of ours is M&Co´s Scandinavian trend for little fashionistas! Keep them snug and warm in outfit sets or layer them up with tops and coats for true nordic style! Also, check out the Scandinavian boys collection full of checks, chunky knits and casual denims.

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